ELSĪWAH is an oral beauty brand that utilizes mechanisms to neutralize contaminated water, developed by a specialist in water analysis. ELSĪWAH introduces 2-Step Oral Care, 'Deep cleansing and Moisturizing' It embraces the powerful anti-oxidative properties of Frankincense and the advanced moisturizing effects of Bird's Nest.

The brand philosophy of ELSĪWAH is based on the ideas of Thales, the oldest Greek philosopher who proposed the theory of "Water is the source of all. Everything that exists is generated from water and ultimately returns to it.' Thales endeavored to provide rational explanations for the origins of the world, which had previously been explained through Greek mythology. ELSĪWAH was born from the spirit of Thales, inheriting his belief that water is the most essential resource on Earth.

The origin of our brand name ELSĪWAH is derived from Siwa Oasis. This oasis has been documented in Ancient Egypt since the 10th century BC. There is a temple dedicated to the god Amun in this oasis surrounded by trees and blooming flowers. When Alexander the Great conquered Egypt in the 4th century BC, he received an oracle as 'Pharaoh' a son of God in this sacred land of Amun. The highly prized precious "Frankincense" was extravagantly burnt during the rituals and its sacred aroma left a profound and vivid impression on people, enhancing the King's divine and majestic presence.

A Tree of Life grows vigorously in the oasis, with flowers and fruits adorning its branches. Various animals surround the oasis, symbolizing prosperity through 'Water and Life.' Double 'Shuang Xi' birds, known for their auspicious significance in Chinese culture, carry branches of frankincense, which was brought to the East via the Silk Road. This composition reflects the fusion of Western and Eastern worlds, incorporating their symbols, memories, icons, and scenery.

The Renaissance blossomed in 15th century Italy was an intellectual and cultural movement rooted in 'Humanism'. It rediscovered inspiration from ancient Greek philosophical classics and placed a strong emphasis on human values, capabilities, and potential. Humanism rejected the dominant religious worldview of the medieval time and began to affect how people see the world. ELSĪWAH's brand mission is to see the nature of things and strengthen the synergy of "Beauty, Wisdom, and Truth". The brand is oriented at the modern human on a journey of exploration who continues to pursue beauty and truth. Just like Alexander the Great's quest to the East, open up the world with curiosity and wonder, igniting a sense of adventure that compels one to explore the beauty and preciousness of a new civilization in the modern world.

Futaba Export & Import Co.Ltd was established in 1994, specializes in environmental monitoring and analysis. We control and neutralize toxic chemicals emitted by petrochemical and power plants industry. With global energy project involvement and water analysis expertise, our products are designed free of antiseptics, minimize environmental impact and promoting a sustainable society where all life can live in harmony with nature.